Start with a real problem that people will pay to solve, and test it on actual customers before you spend on premises and equipment. Then define your profit and cost model, register the company, build a small team and a simple sales process, and then start marketing.
Step by step
- 1
Define the problem and the customer
Describe your customer precisely: who they are, what problem hurts them, how much they pay today to solve it, and who solves it for them now.
- 2
Test the idea before you spend
Show the product or service to 20 to 30 potential customers, or sell a small first version. Real orders tell you more than any study.
- 3
Work out the core numbers
Product cost, selling price, profit margin, fixed monthly expenses, and the number of customers you need to cover your costs.
- 4
Sort out the legal and administrative setup
Choose the right legal entity, register the company, open a separate bank account and prepare your core contracts.
- 5
Build the foundation before you expand
Clear roles for each person, a written way of selling and delivering, and a simple tool to track customers and sales.
- 6
Launch and measure
Start with one or two marketing channels, and track your cost per customer and your sales every week before you increase spending.
The most common mistake is spending on decor, fit-out and branding before you know anyone will buy. Test demand first.
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