Websites and apps

What are the essential pages of a company website?

By Mahmoud SaiedLast updated 27 October 20262 min read

The short answer

A company site needs a home page, an about page, a page per service or product line, work samples or reviews, a contact page and a privacy policy. Each page answers a question the visitor has before getting in touch.

Step by step

  1. 1

    Home

    Who you are, who you serve and what sets you apart, with a clear button for the next step at the top of the screen.

  2. 2

    About

    The company's story, location and team or founder, because visitors want to know who they are dealing with.

  3. 3

    Service pages

    A page for each main service: what it is, who it is for, how it works and what the next step is. This also helps you appear in search.

  4. 4

    Proof

    Work samples, case studies and genuine customer reviews.

  5. 5

    Contact

    Phone, WhatsApp, email, address, map and working hours, with a short form.

  6. 6

    Legal pages and FAQ

    A privacy policy and terms of use, especially if the site collects data through forms or analytics tools, and a frequently asked questions page.

A common mistake

A contact page with only a form and no phone number, WhatsApp or address lowers visitors' trust, and the customer who wants a quick call or message leaves.

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