To create an online store, choose a platform that fits the size of your product range, prepare product photos, descriptions and prices, and set up online payment, cash on delivery and shipping. Then test the full buying journey before launch, and start marketing while measuring sales from day one.
Step by step
- 1
Choose the platform
A ready-made platform for a quick start, or a custom store when you need a special experience or special integrations.
- 2
Prepare your products
Clear photos, descriptions that answer the customer's questions, and up-to-date sizes, prices and availability.
- 3
Payment and shipping
A local payment gateway, cash on delivery if your market prefers it, and a shipping company with clear rates.
- 4
Policies
Exchange, returns and privacy policies, written down and visible to customers.
- 5
Test the journey
Order a product yourself from your phone, all the way to delivery, before you launch.
- 6
Tracking and marketing
The Meta Pixel, Google Analytics, and campaigns measured by sales.
Most stores lose customers on the checkout page. Keep it short, and make the costs clear before the last step.
- how to start an online store
- steps to build an online shop