Create a Google Ads account, pick a goal and campaign type, and usually start with a Search campaign on specific keywords with a clear landing page. Turn on conversion tracking before launch so you know which keyword brought an order or a call, not just a click.
Step by step
- 1
Set up the account and tracking
A Google Ads account with billing details, conversion tracking for purchases, forms or calls, and a link to your Google Analytics account if you have one.
- 2
Choose the campaign type
Search campaigns show text ads in Google results to people looking for your service, and they are the clearest starting point for most service businesses.
- 3
Choose keywords and match types
Broad, phrase and exact match control how close a search must be to your keyword, and negative keywords exclude searches that do not suit you, such as job searches.
- 4
Write the ad
A responsive search ad takes up to 15 headlines of up to 30 characters each and up to 4 descriptions of up to 90 characters each, and Google picks the best combinations.
- 5
Set the budget and location
A daily budget, targeting for the cities you serve and the right language, and an ad schedule that matches the hours you can respond.
- 6
Review search terms
Check every week the actual phrases your ad appeared for, and add the unsuitable ones as negative keywords.
Sending the ad to your home page instead of a page that answers the search itself wastes paid clicks. Every keyword group needs a page that fits it.
- how to set up a google ads campaign
- steps to create a google ads ad