Paid ads are run from Meta Ads Manager, not from the Boost button. Create a campaign with a clear objective, whether sales, leads or messages, set the audience, budget and duration, upload an ad that speaks to the customer's problem, and turn on tracking so you know what actually sells.
Step by step
- 1
Set up your accounts
A business account in Meta Business Suite that connects your Page, your Instagram account, your ad account and your payment method.
- 2
Turn on tracking
Install the Meta Pixel or the Conversions API on your website so you measure purchases or sign-ups, not just clicks.
- 3
Choose the campaign objective
Sales if you have an online store, leads if you are collecting contact details, or messages if you sell through conversations.
- 4
Set the audience and budget
Country, city, age and interests, and a daily budget large enough for the learning phase.
- 5
Design the ad
A clear offer in the first two seconds, a real photo or video, and one call to a specific action.
- 6
Monitor and improve
Let the campaign go through the learning phase, then pause the weakest ads and gradually raise the budget of the best ones.
The Boost Post button gives you far fewer options than Ads Manager, and its results are often engagement without sales.
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