Start with one question: what will customers do in the app that they cannot easily do on your website? If there is a clear answer, define the smallest set of features that delivers it, design the experience, build the app for Android and iPhone together, and test it with real users before publishing.
Step by step
- 1
Define why the app should exist
Repeat orders, loyalty and points, or a service that specifically needs a phone.
- 2
Define the first version
Only the three to five most important features, and the rest later.
- 3
Design the experience
Screens and an interactive prototype that you test before any coding.
- 4
Build
Technology that builds for Android and iPhone from one codebase is usually more economical, together with an admin dashboard for management.
- 5
Test and publish
A trial with users, then publishing on Google Play and the App Store according to their requirements.
- 6
After launch
Updates, maintenance, and measuring actual usage.
An app that only gets used once could have been a good mobile website.
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