Yes, especially with customers who know you and agreed to receive your emails, and in business-to-business sales and repeat purchases. Its value is that you own the list and do not pay to reach it every time as you do with ads, but success depends on a clean list, useful content and a sound technical setup that gets emails to the inbox.
Step by step
- 1
Build a list with consent
From a form on your website, at checkout or at an event. Do not buy ready-made lists, which damage your domain's reputation.
- 2
Authenticate your domain
Gmail requires all senders to authenticate their domain with at least SPF or DKIM, and bulk senders must set up both SPF and DKIM, plus DMARC and one-click unsubscribe.
- 3
Segment the list
Current customers, interested people who have not bought, and customers who stopped buying, with a different message for each segment.
- 4
One clear message
A subject line that states the benefit, short useful content, one call to action, and a visible unsubscribe link.
- 5
Automated emails based on behavior
A welcome for new subscribers, an abandoned cart reminder and a follow-up after purchase, all running without daily effort.
- 6
Track what matters
Clicks and orders from each email and the unsubscribe rate, not just how many people it was sent to.
Sending the same email to the whole list with no segmentation or consent raises unsubscribes and complaints, and your later emails end up in spam.
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