Retargeting shows your ads to people who have already interacted with your business without completing a purchase. That includes website visitors, people who watched your videos and people who messaged you. They already know you, so the message is a reminder, an answer to a doubt or an offer to finish the order, not an introduction.
Step by step
- 1
Set up audience sources
The Meta Pixel or the Google tag on your website, engagement with your page, account and videos, and lists of customers who agreed to hear from you. Google Ads calls these lists your data segments.
- 2
Segment by stage
Someone who viewed a product page is different from someone who added to cart, and they are both different from someone who bought.
- 3
Write a message for each segment
An answer to a common objection, a customer testimonial, a reminder of the product they viewed, or a time-limited offer for people who left their cart.
- 4
Exclude buyers
Do not spend budget persuading a customer who just bought to buy the same product again, unless the offer is a complementary product.
- 5
Set the window and frequency
Choose a period that fits your purchase cycle, and watch how often the same person sees the ad so they do not tire of it.
Retargeting does not make up for a weak offer or website. If visitors left because of the price or a slow page, repeating the ad will not change their minds.
- what does retargeting mean
- ads for people who visited my site and did not buy