No one can make an AI tool recommend a particular company. What you can do is make your website easy to read, understand and quote: content that answers clearly, the same company information everywhere, structured data, and a presence in directories and review platforms.
Step by step
- 1
Allow the crawlers
Make sure your robots.txt file does not block crawlers such as GPTBot, ClaudeBot, PerplexityBot and Google-Extended.
- 2
Write direct answers
The first two sentences of every page should answer the question, because that is what these tools usually quote.
- 3
Make company information consistent
Your name, services, countries and contact numbers should match across your website, Google, LinkedIn and directories.
- 4
Add structured data
Schema markup for your organization, services and questions, and an llms.txt file that summarizes the company in plain language.
- 5
Build a presence beyond your site
A Google Business Profile, genuine reviews, and mentions on trusted websites and platforms in your field.
Hidden text and instructions aimed at AI tools inside your pages harm your website rather than help it.
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