Usually because the ad attracts curiosity rather than intent to buy, or because replies to messages are slow and unconvincing. The fix is in three places: an ad that makes the price and offer clear to the people it suits, fast replies that follow a clear sales script, and tracking that measures sales, not messages.
Step by step
- 1
Review the ad's message
Does it say who the product is for, what makes it different and the price range? Vagueness brings questions with no intent to buy.
- 2
Measure your response time
Replying hours later loses most interested people. Make the first reply within minutes.
- 3
Write a sales script
Questions to understand the need, a suitable offer, answers to common objections, and a closing step.
- 4
Follow up with those who did not buy
A follow-up message after a day and again after a week wins back a large share of customers.
- 5
Measure sales
Record where every customer came from so you know which ad actually sells and which only brings questions.
A cheap cost per message is not success. The number that matters is the cost of each sale.
Monthly social media content plan template
Plan the month's posts around fixed themes, track the status of each post, and log its results to see which content sells.
Download the template free- ads getting messages but no sales
- customers ask about price but don't buy