Choose a short name that matches your brand, is easy to say and spell, avoids numbers and hyphens, and uses .com or your country's extension. Choose the country extension if your market is local, and before you register the name, make sure it does not conflict with someone else's registered trademark.
Step by step
- 1
Start with your brand name
Ideally the domain matches the company name customers already know, or a clear abbreviation of it.
- 2
Test it out loud
Say the name to someone on a call and ask them to type it. If they hesitate over the spelling, the name needs simplifying.
- 3
Choose the extension
The .com extension is known worldwide, while country extensions such as .sa and .eg give a local feel, and each national extension has registration conditions set by its registry.
- 4
Avoid conflicts
Search for the name among registered trademarks and competitors' names, so you are not forced to change it after people know it.
- 5
Reserve the variations
Register the important extensions and close variations, and the matching social media handles.
A long name made of strung-together search keywords is hard to remember and type and looks less trustworthy, while a short name tied to your brand lasts.
- how to choose a company domain name
- com or country domain