Create a TikTok Ads Manager account, choose an objective, set the audience and budget, and upload a vertical video that looks like TikTok content. Install the TikTok Pixel on your website to measure results, and you can also turn your regular posts into ads with Spark Ads.
Step by step
- 1
Understand the account structure
The campaign sets the objective, the ad group sets the audience, budget, schedule and placements, and the ad is the video, text and call-to-action button.
- 2
Choose the right objective
Reach for awareness, traffic or video views to build interest, and leads or sales for conversions, depending on what you actually want.
- 3
Turn on tracking
Install the TikTok Pixel on your website, and TikTok recommends adding the Events API from your server alongside it, with a shared event ID so nothing is counted twice.
- 4
Make an ad in the platform's language
A vertical video, a face or the product in the first shot, natural speech, and text on screen.
- 5
Try Spark Ads
They let you run a post from your own account, or from a creator's account with their permission, as an ad that sits naturally among other content.
- 6
Test and refresh
Several videos in each ad group, pause the weakest once there is enough data, and refresh the creative before the audience tires of it.
Reposting a TV commercial or a static design on TikTok makes people scroll past it quickly. An ad that looks like the platform's content is more likely to be watched.
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