Reels that attract customers grab attention in the first seconds, show your product or service solving a real problem, and end with a clear next step. Shoot vertically in 9:16, add text on screen because many people watch without sound, and use your own voice or music you have the right to use.
Step by step
- 1
The first shot
Open with the result, the problem or a question your customer recognizes, not with your logo or a long introduction.
- 2
One idea per Reel
How to use something, a common mistake, a customer question and its answer, or behind the scenes of the preparation.
- 3
Shoot well on a phone
Daylight or front lighting, clear sound from a simple microphone, a steady camera, and short shots in sequence.
- 4
Write on the screen
A title at the start and captions for the speech, keeping text away from the edges of the screen that the app's buttons cover.
- 5
End with a step
Message us, book, or order from the link, and repeat it in the caption.
- 6
Check the insights
Compare watch time, messages and visits after each Reel, and repeat the ideas that worked.
Chasing every trend that has nothing to do with your business brings views without customers. Choose ideas that move the viewer closer to buying.
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