Online store sales grow from three sources: the right visitors, a higher share of them who buy, and customers who come back to buy again. Track each stage first to see where you are losing, then fix the weakest one before raising your ad spend.
Step by step
- 1
Track the buying journey
Visits, then add to cart, then checkout started, then order completed. The biggest drop between two stages is the first thing to fix.
- 2
Improve the product page
Clear photos from different angles, a description that answers customer questions, sizes, delivery time and reviews from real buyers.
- 3
Shorten the checkout
Buying without creating an account, few fields, local payment methods, and the full cost shown clearly before the last step.
- 4
Recover abandoned carts
A reminder to those who left their cart and agreed to receive your messages, with the same product and a direct link to finish the order.
- 5
Raise the average order
Complementary products, bundles at a better price, and a free shipping threshold slightly above your current average order.
- 6
Bring customers back
A message after delivery asking for a review, an offer for the second order, and retargeting for those who visited without buying.
Raising the ad budget before fixing the product page and checkout raises the cost of every order, because you pay to bring visitors to a store that does not convince them.
- how to increase online store sales
- people visit my store but do not buy