Download the free WhatsApp Business app, complete your profile, add a catalog, and turn on greeting and away messages, quick replies and labels. Only message people who gave you their number and agreed to receive your messages, and if conversations outgrow a single phone, move to the WhatsApp Business Platform.
Step by step
- 1
Business profile
Business name, description, address, opening hours and website, so customers know who they are messaging.
- 2
Catalog
Add products or services with photos and prices, so customers can choose and send their order without waiting for a price list.
- 3
Automatic messages
A greeting message for people who start a chat, and an away message outside working hours that tells them when you will reply.
- 4
Quick replies and labels
Ready replies for frequent questions such as prices and delivery, and labels such as new customer, awaiting payment and order placed to organize chats.
- 5
Link and QR code
A short link and a QR code that open a chat directly. Put them on your website, social media and printed materials, and Facebook and Instagram ads can also open a WhatsApp chat.
- 6
Respect consent
WhatsApp's business policy requires a person's opt-in before you message them and that you honor requests to stop, and unsolicited messages push people to block and report your number.
Leaving chats unanswered for hours loses customers who arrived through a paid ad. Assign someone to reply and set a maximum time for the first response.
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