Set up a direct ordering channel you own, such as a digital menu with a WhatsApp order link or an order page on your website. Share its link on your Google profile and social accounts. Delivery apps stay useful for winning new customers, while your direct channel serves those who know you and come back.
Step by step
- 1
Prepare the menu and ordering method
A digital menu with up-to-date photos and prices, and an order button that opens a WhatsApp chat or an order page that collects the items and address.
- 2
Organize delivery
Your own couriers, a delivery company under a direct contract, or pickup from the branch, with clear areas and times.
- 3
Offer payment options
Cash on delivery, and an online payment link sent with the order confirmation.
- 4
Share the link
Google Business Profile accepts food ordering links. Also put the link on your social accounts, on your tables and on the packaging of your direct orders with a QR code.
- 5
Give a reason to order direct
A special offer or loyalty points for those who order from you directly, without breaching the terms of your contracts with delivery apps.
- 6
Compare the two channels
The number and value of direct orders and their delivery cost, compared with the apps' commission on the same orders.
Launching a direct ordering channel without fast replies and reliable delivery sends customers back to the app. Speed of reply and delivery is what they compare with the apps.
- restaurant orders on whatsapp
- online menu for direct orders