A visual identity starts with one question: what do you want customers to feel when they see your name? Once the personality and audience are defined, the logo, colors, fonts and image style are designed and gathered in a usage guide that keeps them consistent everywhere.
Step by step
- 1
Define the personality
Three traits you want the company to be known for, the audience you speak to, and the competitors you want to stand apart from.
- 2
The logo
Simple and readable at small and large sizes, with horizontal, vertical and black and white versions.
- 3
Colors and fonts
One primary color and two supporting colors, plus an Arabic font and a Latin font that work well together.
- 4
Applications
Business cards, printed materials, social media, the website and signage.
- 5
The brand guidelines
A document that shows correct and incorrect use, which every designer relies on from then on.
A beautiful logo without usage guidelines turns, within months, into ten different versions of the same brand.
- how to make a logo and brand identity
- visual identity elements