Choose the agency that asks about your sales and your numbers before it offers you packages. Ask for past results with numbers, and find out who will actually work on your account, how results will be measured, and who owns the accounts and content after the contract ends.
Step by step
- 1
Ask how results are measured
Will campaigns be measured by sales and cost per customer, or by likes and reach?
- 2
Ask for examples with numbers
Results for clients in a field close to yours, even without naming them.
- 3
Get to know the team
Who is responsible for your account? How many other clients do they handle?
- 4
Confirm ownership
The ad account, the pages and the designs should all be in your company's name.
- 5
Start with a defined period
Three months with written goals, then a decision based on the results.
A promise of a set number of followers or guaranteed results in a short time is a warning sign, not a selling point.
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