Sales = customers × average purchase value × purchase frequency, so you have three levers: more customers, bigger orders and more repeat buying. Start by raising the share of current prospects who buy, because that is usually cheaper than bringing in new ones.
Step by step
- 1
Track the sales journey
How many people asked, how many received an offer, and how many bought? The stage where most of them drop off is the first thing to fix.
- 2
Improve your close rate
Faster replies, a written sales script that answers objections, and organized follow-up with people who have not decided yet.
- 3
Raise the order value
Bundles, complementary products offered at checkout, and a higher tier with clearer value for those who want it.
- 4
Increase repeat purchases
Contact after the sale, a reminder when the next need is due, and benefits for regular customers.
- 5
Then open a new channel
Ads, partnerships, distributors or an online store, testing each channel with a limited budget and judging it by the cost per sale.
- 6
Change one thing at a time
So you know what actually raised sales, and review the numbers every week.
Pouring the whole budget into new customers while current prospects slip away through slow replies or no follow-up means paying for customers you never sell to.
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