The best ideas come from customers' questions and worries before buying, from behind the scenes of your work, and from results for real customers. Collect recurring questions from your sales team and messages, turn each one into a post or short video, and mix education, proof and offers.
Step by step
- 1
Answers to recurring questions
Every question that keeps coming up in messages deserves a short video: price, timing, the difference between options, and how to use the product.
- 2
Behind the scenes
How the product is made or the service delivered, who the team is, and what your quality standards are, which builds trust.
- 3
Customer stories
The customer's problem before working with you and the result after, with their consent, and with numbers where possible.
- 4
Educational content
Practical tips in your field that help followers even if they do not buy now, so they come back to you when they need to.
- 5
Common mistakes and comparisons
Mistakes customers make, and fair comparisons between options, that show your expertise without attacking anyone.
- 6
Offers and occasions
Less often than the rest, and tied to clear value for the customer rather than greetings alone.
Greeting and occasion posts on their own tell no one what you offer. Make most of your content about the customer's problem and how it is solved.
- post ideas for a company page
- social media content for small businesses