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How do I get genuine Google reviews for my business?

By Mahmoud SaiedLast updated 27 October 20262 min read

The short answer

Ask every customer for a review after their experience, send the link or QR code from your Business Profile, and reply to all reviews politely. Buying reviews, offering a discount or gift in return, or asking only satisfied customers is against Google's policies, and those reviews are removed.

Step by step

  1. 1

    Make asking part of the service

    Ask right after delivery or the visit, while the experience is still fresh in the customer's mind.

  2. 2

    Use the review link

    Google provides a link and a QR code that open the review page directly. Put them in your thank-you message and on the invoice.

  3. 3

    Ask everyone

    Send the request to all customers, not only the happy ones, since selectively asking for positive reviews is prohibited under Google's policies.

  4. 4

    Nothing in return

    No discount, gift or contest in exchange for writing, changing or removing a review, and no reviews from employees or relatives.

  5. 5

    Reply to every review

    Thank positive reviewers, apologize to negative ones where it is due and offer a solution, with short, professional and prompt replies.

  6. 6

    Report only real violations

    If a review breaks Google's policies you can flag it. An honest negative review is best answered with a professional reply and a fix.

A common mistake

Bought reviews or reviews written from several accounts do not build trust. Google removes them, and customers notice a run of similar reviews.

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