A social media manager plans and publishes content, replies to comments and messages, measures results and reports on what should change. In small companies one person may cover several roles, but advanced design, photography and paid ads management are different skills that one person cannot be expected to master all at once.
Step by step
- 1
Planning
A monthly content plan with pillars, ideas and dates, linked to marketing and sales goals.
- 2
Production and coordination
Writing the copy, coordinating design and shoots, and making sure everything follows the brand identity and tone of voice.
- 3
Publishing and community management
Scheduling and publishing, replying to comments and messages, and passing interested people to the sales team quickly.
- 4
Measurement and reporting
A monthly report on reach, engagement, messages, visits and what can be linked to sales, with clear recommendations.
- 5
Account security
Accounts in the company's name, two-step verification switched on, and access granted through the business account, never by sharing a password.
- 6
Handling crises
A plan for responding to public complaints and negative comments, and clarity on who decides the reply in sensitive cases.
Asking one person to handle design, photography, editing, ads and customer service at once means everything gets done to an average standard. Set priorities or split the roles.
- social media manager job description
- social media manager responsibilities